Overview
As a leading open SaaS platform with professional services, Olo enables over 700 brands to jointly reach 85 million connected guests across approximately 80,000 locations.
Getting started
As lead product designer, I was tasked with spinning up prototypes and validating our new brand and design language with our customers.
Team goals were as follows:
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Discover - Perform 20+ customer discovery interviews
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Build - Rapidly design prototype and marketing site
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Launch - Launch and promote via organic/inorganic channels
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Test - Test iterative improvements/ideas to see what increases conversion
Challenge + Involvement
Execute on a single product vision and UX that is delightful to our customers, and builds on top of our trusted legacy brand.
Team: 1x Sr. PM, 6x Engineers
Role: Sr. Product Designer
Length: 12 months
Year: 2023
Process
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Extensive user testing using Maze as our go to research tool for gathering insights and validating designs. Including visiting local customers to discuss pains and review prototypes.
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Leading workshops and ideations with product/eng group.
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Create customer journeys that help fill in the gaps missed during discovery or after further insights were gathered.
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Pushed the boundaries on what we delivered from a quality perspective. We moved fast, but we also shipped quality features and assets.
Impact
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Lead design workshops where we collaborated on HMW, and base assumptions.
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Challenged team assumptions and bias, pushed for change based on feedback and insights gathered during interviews and visiting stores.
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Shipped an all new brand and design system to over 80k customers.
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Developed feature-rich solutions that enabled our customers' to leverage guest data to deliver customized experiences.
MVP Design & Build
Over the year that I was at Olo we built an shipped a redesign of Old Dashboard for web + mobile, a new design system for all product lanes, including marketing, and shipped all of this to 80k customers across the country.
Design System, documentation
Other features and tools
We shipped a number of different improvements and features that had immediate impact for our customers.
My Learnings
Speed matters
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Creating a scalable process for design to get from discovery -> iteration -> handoff needed to be a well oiled machine. Each day mattered.
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Speed forces humility. I grew to enjoy killing ideas fast.
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Scaling a design system to meet these demands were paramount.
Navigate ambiguity
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When designing a new product, nothing is set in stone.
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Push forward on decisions. Note assumptions and revisit later.